A Big Fish In A Small Pond
To judge a person's ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot less money than going further and wider. You can also gain the full attention of a smaller number of people, rather than barely registering with thousands. Concrete attention is what you are looking for in a potential customer. This is not a lack of ambition, ...
Being A Face In The Community
The majority of offline marketing must by necessity be done in the local area to be efficient. In this respect, it is beneficial to make yourself as much of a local face as it is possible to be without everyone getting sick of you. Getting your picture in the paper on a regular basis is good. Getting your face in the paper with a headline above it saying “Local Blowhard Puts Nose In Other People's Business Again” might not be so positive. Being a community face is something that need not be hard to achieve. People will be more likely ...
Speaking Frankly…
If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is very difficult to nail down through conventional marketing. If you tell them that something is too good to be true, then they'll believe that it is – and therefore must ...
Offline Marketing information
Being A Face In The Community
The majority of offline marketing must by necessity be done in the local area to...
Mailing Lists – They’re Not Just For Computers
The term “mailing list” and indeed many variations on the word “mail” have...
Literacy In Marketing – A Dying Art?
One of the most depressing sights in all of marketing is that of a company trying...
Read More Posts From This CategoryOffline Marketing 101
A Big Fish In A Small Pond
To judge a person’s ambition, many people will ask the question “Would you...
Give The Public What They Want
An eternal rule of marketing is “Celebrity sells”. There are various reasons...
All The Fun Of The Fair
Trade fairs have been part of local and regional business for some years now, and...
Read More Posts From This CategoryOffiline Marketing Tips
Internet Marketing For Local Business Explained
Attention all business owners trying to acquire more customers and clients using local internet advertising and mobile marketing. If so, I want to simplify it all for you and show you how to have your phone ring and new customers walking in your door on a continuous basis. Now, if you are like most business owners I advise on a daily basis, you know... [Read more of this article]
The Best Way To Leverage Local Internet Marketing
Obtaining new customers and retaining your existing consumer base isn’t effortless to do. However, utilizing the online space can be a great strategy to achieve your goals and improve your profits without having to invest an awesome deal of funds. In case you are new to employing the Internet for promoting your company, you might be thinking about... [Read more of this article]
Interesting Tips on Online Marketing: Make Your Business Big
Want to start your own business? Staring a business might not be so easy but still people have a faith that they can surely do something about it. These days’ people do not want to work under some demanding boss. So if they have their own business they can be their own boss and nobody will command them to do anything. The choice of business is... [Read more of this article]
Find The Best In Staten Island SEO
Having your business listed in your local yellow pages has always done wonders for a number of companies. Initially, the listing arrives in a giant textbook form called directory. This can be quite useful for every home because every local business establishment can be reached by checking where to call them. All of the businesses are arranged alphabetically... [Read more of this article]
Speaking Frankly…
If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is... [Read more of this article]
Insulting The Competition – Is It Going Too Far?
When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you have confidence in your company, but you are biased. How... [Read more of this article]
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