Why Aren’t Your Staten Island Marketing Kicking Butt
Having your business listed in your local yellow pages has always done wonders for a number of companies. At first, the listing comes in the form of a directory. This is useful for every consumer because every local business establishment can be contacted by simply getting their numbers. Business names are in an alphabetical order for the sheer convenience of the users. Directory creator also changed the way they advertised the businesses. Gone are the days where people have to use reading glasses to read the small texts. Eye-catching images are now what advertising is all about. However, as local business listings changed, global technology reached a high point and businesses focused into a different type of marketing awareness.
The birth of the Internet is the major force behind the changes in the economy. Consumer trends flooded the online market and major traffic poured onto different websites. Internet marketing became the talk of the town, leaving directories in homes as nothing but memories of the past. This is not, however, the end of the story as search engines and huge internet companies sought ways of reviving local business listings, but in a different way. Major search engines like Yahoo! and Google have local business listing features, enabling businesses to grow more and be more visible. With this system in place, there was a resurgence of local business listings. This system even provided unlimited online customer service. For local business listing advertisers, it was a nice comeback at last.
Unfortunately, the resurgence of local business listing came with a price. Because of the wide range of information that the Internet offers, web surfers developed short attention spans that allowed them to jump from one site to the next. If a pop-up appears in the website, there is a 70% chance that they will click it. This has led some local businesses to lose prospective clients although it is not without a solution. One solution being utilized by local businesses is better marketing strategies.
Local business listings will stay as is, whether it is online or not. Therefore, local business owners must be responsible for their own marketing strategies. It would be their responsibility to check if there is a need to redouble efforts or rethink strategies.
With different marketing strategies, a local business can generate leads in no time.